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Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search for opportunities. However, a growing concern has emerged among these individuals – the fear that work is drying up due to agencies prioritising their loyal registered staff. In this article, we will explore why promotional staff should consider loyalty to the agencies they are registered with, and how the industry dynamics have shifted during these unprecedented times.

The Rise of WhatsApp and Facebook Groups:

during the pandemic, with restrictions on public gatherings and events, promotional staffing agencies have faced an uphill battle in finding work for their staff. In response to this, promotional staff have taken to social media platforms like WhatsApp and Facebook groups to connect with each other and share potential job opportunities. These groups provide a space for staff to network, exchange information, and secure gigs outside of traditional agency channels.

The Importance of Loyalty:

Promotional staffing agencies heavily rely on their pool of loyal staff to ensure successful campaigns for their clients. Loyal staff members have established trust, understanding, and familiarity with the agency’s operations. They are trained and equipped with the necessary skills to represent various brands and execute promotional activities effectively.

By being loyal to an agency, promotional staff gain several advantages. Agencies invest time and resources into training, which helps staff enhance their skills, expand their network, and build a solid reputation within the industry. Loyal staff often enjoy consistent work opportunities, higher rates, and a sense of stability.

Understanding Agency Priorities:

During the pandemic, agencies have faced their fair share of challenges. Many have experienced a decline in clients and events, resulting in reduced work opportunities. In such circumstances, agencies prioritise their loyal staff, as these individuals have already proven their competence and reliability. This approach allows agencies to ensure the success of their projects while managing limited resources effectively.

The Role of WhatsApp and Facebook Groups:

While WhatsApp and Facebook groups have provided promotional staff with alternative avenues to find work, it is essential to acknowledge that agencies primarily rely on their internal databases first. These groups typically come into play only when the agency’s usual pool of staff has been exhausted or when the scope of the project exceeds their internal resources. Therefore, promotional staff relying solely on these groups might find it challenging to secure consistent work, especially during times when agencies’ resources are already stretched thin.

Finding a Balance:

Promotional staff seeking regular work opportunities should strike a balance between utilising WhatsApp or Facebook groups and maintaining loyalty to their registered agencies. By actively engaging in agency assignments and demonstrating reliability, they can establish themselves as trusted resources. Simultaneously, participating in digital platforms can serve as a backup option, ensuring they don’t miss out on potential opportunities when agencies’ resources are limited.

Conclusion:

As the promotional staffing industry adapts to the challenges posed by the COVID-19 pandemic, promotional staff must understand the dynamics at play. While WhatsApp and Facebook groups offer additional channels to find work, relying solely on them may not guarantee consistent opportunities. By prioritising loyalty to their registered agencies and maintaining a balance between agency assignments and digital platforms, promotional staff can increase their chances of securing regular work and building a strong foundation within the industry. Ultimately, a symbiotic relationship between promotional staff and agencies will lead to a thriving industry and a brighter future for all involved.

Brand experience Trends

Brand experience Trends

We cannot believe everything we read, or are told! So it’s not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a physical environment wins customers and gains authenticity.

The way consumers interact with your brand directly, such as using your product or service, that’s a real brand experience! Essentially, first-hand interactions with your product or service that isn’t through a media channel, that’s a brand experience.

PWC stated it perfectly – Give customers a great experience, and they’ll buy more, be more loyal and share their experience with friends.

That’s why using the latest technologies or snappy designs are not the way to win meaningful customer relationships. Customers are looking for:-

Speed

Convenience

Consistency

Friendliness

So if you are using technology to improve the customer experience, make sure it feels human and creates better customer experiences rather than a conduit for getting messages to customers.

IS BRAND EXPERIENCE ONLY FOR B2C BRANDS?

It probably appears that brand experiences are more appropriate for B2C brands than B2B. This is because many experiences take place in public forums, and as such require the brand in question to be seeking a relationship with the general public.

While it’s true that B2B brands are less likely to activate a stunt in a city square or to open a pop-up shop, that doesn’t mean that brand experience isn’t for them. In fact, in some cases it can be far more effective than it can be for B2C brands.

B2B brands, since they normally have a narrower customer base, can generally do far more targeted experiences, like small scale events and conferences. They can also get more creative, which carries an extra premium and impact in industries where brand experience is more unusual.

Here are tips on how to do experiential – properly:-

1. Make it personal

2. Show that you care about the environment and Sustainability

3. Create memories

4. Augmented Reality

5. Pop-up

6. Stream big

7. Act authentically

Ensure you have cutting edge creative, strong strategic direction and quality metrics. Then, experiential connects as an essential part of your marketing mix.”

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Mystery Shopping

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!

Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us to get our quality assurance managers to visit retailers and events to report back to brands and agencies, but we have had so much interest in creating these mystery shoppers that we have now trained mystery shoppers in every major metropolitan area in the UK, to allow us to quickly conduct mystery shops on both a tactical and an ongoing basis.

We have since developed our expertise in constructing questionnaires and reports to offer a full mystery shopping service including:-

Store audits

Mystery shopping

Competitor analysis

Supply chain audits

Product and campaign launched

Pricing audits

Merchandising

We are now able to digitize these mystery shops into real time reporting, allowing brand managers to make instant changes. Let us know if you would like to discuss your needs in more detail

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

10 Exhibition Tips

10 Exhibition Tips

Stand out with an engaging exhibition stand!

Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a cluttered environment.

A “wow factor” is always followed by exhibitors achieving their objectives and creating a strong impression. First impressions count, when it comes to attracting exhibition traffic.

So how can you stand out? How can you engage visitors? Follow our 10 exhibition tips and you won’t go wrong:-

1) Set Goals

Know what you want to get out of the exhibition, if its sales leads ensure you know how to collect them and have a strategy on how and when you communicate with them.

2) Maximise Space

Space is always limited at exhibitions, ensure you use your space well, and always remember to have storage space close to your stand if needed

3) Go as high as you can

If you have the highest stand at an exhibition you WILL be noticed

4) Use images NOT Text

A cluttered environment becomes more cluttered with text, so use images wherever possible rather than text

5) Use Lighting

This is the single most important point to achieve stand out

6) Use engaging staff

Ensure you have staff on the stand who are outgoing and engaging, most exhibition visitors are nervous to approach a stand, so its vital that you approach them!

7) Include Tech

Using tech engages visitors and makes your stand memorable, it increases traffic! How about a VR tour of your business!

8) Focus on your audience

Understand your audience needs and listen to them

9) Create an engaging atmosphere

Remove physical barriers between you and visitors

10) Ensure your stand appears inviting

Follow these tips and you will definitely have a successful exhibition!

 

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

New Year, New You, New Us!

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!

In 2019 we have accomplished a lot:

  • Completed over 150 projects
  • Changed our online staffing database from Watu to Liveforce
  • Distributed over 320,000 leaflets and 452,000 samples
  • Provided catering staff for 192 events
  • Added 1086 recruits to our ever-growing team of amazing staff
  • Made space in the office for one more human and one more dog

The biggest change we made in 2019 was going from Ngage to Activ8 Live. In doing so, we have added a few more strings to our bow and on top of staffing solutions, brand experience and sampling, we can now help with:

  • A-Z event management
  • Exhibition Stand creative
  • Drivers & operators
  • Project management
  • Marketing solutions

We are very excited for the future and we would like to start this year, by thanking all our wonderful clients and our fantastic staff members – we do know that without you, we wouldn’t be where we are today!

Here’s looking to the future and making the most of 2020!

#activ8

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Small breasts need not Apply

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have “a size 95 or 100 chest,” which roughly measures 36″ – 38″ which was according to La Vanguardia. “For a car and motorcycle event we are looking for two ladies who will be available from Friday April 5 through Sunday April 7,” The add goes on, “There is a payment of €200 net, plus any additional expenses. The one requirement is that you must have a chest circumference between 95 and 100 cm.” These requirements was published by the Madrid-based event organizer Garbo Events, the advert was immediately censored by both the local government and the track’s management – which completely distanced itself from the large rack requirement. We would be surprised if they did this again!

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Grand Designs Live Staff

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand Designs Live, we have amazing Brand Ambassadors who can help fill gaps in your rota, or bring an extra element to your strategy in a couple of ways:-

  1. Qualify leads before passing them onto your internal team
  2. Increasing the visitors to your stand by actively approaching show visitors and inviting them onto your stand

We have numerous case studies that will show how we can increase the effectiveness of your attendance at the show. If you would like a quote and some profiles of available staff to make your own selection, please send us your stand number, the number of hours you require help for and how you would like our Brand Ambassadors to help make you stand out. We can get you a quote in half an hour.

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Trends in Brand Experience

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.
These live shows are aimed at giving consumers the opportunity to immerse themselves in a company’s idea.
Now Debenhams has launched its own live show brand experience. The major department store is offering customers the chance to become familiar with their new range of clothing called Edition. The high street giant has opened a “pop-up” shop in Newburgh Street, near Carnaby Street in London to show off the new collection, which is aimed at the younger customer.
The brand experience will be available in other “trendier” pockets of London, such as Covent Garden and Marylebone High Street.
At Ngage we’re always keen to hear about new ways to engage with the consumer and to find out the public’s reactions to emerging brand experience trends.
Tell us what you think about live shows as a form of marketing and if you have come across any other similar concepts?

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Why successful Brand Experience will touch a range of senses

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand experience.

Research has revealed that while 83% of commercial communication appeals to our eyes, 75% of our day-to-day emotions are influenced by what we smell and there’s a 65% chance of a mood change when exposed to a positive sound.

Unfortunately for too many companies, branding seems to mean a logo and a tagline. That’s it. However, this simplified outlook misses a wealth of opportunity to engage with the consumer. Instead, we believe, a company’s brand should permeate everything they do.

By thinking about the sight, smell and sound of a promotional activity, it could be possible to create a more unique and compelling brand experience that consumers will find more compelling in a variety of ways. So if they are not taken by the “look” of the new branding then they could easily be hooked by the sweet smells (for example, gorgeous perfumes in a soap store) or the sounds (for example, great music in a restaurant).

These ideas are supported by another marketing report that reveals that consumers feel a “personality connection” to the shops and stores that they most like shopping in.

Consumers were asked to rate whether they “loved” or “liked” a store as part of the survey by a global management consulting firm.

The study showed that 64% of shoppers said they “loved” a particular retailer versus 34% that “liked” a certain store.

The reasons for this “love” or “like” rating included a feeling of emotional or personal connection with a store. It doesn’t end there luckily you have an additional element that will engage your customers, that the personal touch. Engaging promotional staff create a human interaction that people don’t forget, so making sure you have the profile of staff that match your brand is vital.

 

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

We think there are three types of promotional agencies

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand experience implementation and promotional staffing” agency.

But why have we decided on this “double the promotional value” approach in one agency? If you’re looking for assistance with your experiential or field-marketing projects why shouldn’t you choose between a promotional staffing agency or a brand experience agency? The reason that we think you should choose Ngage instead is because we offer a more rounded, comprehensive and focused two-pronged approach to promoting your business or product – and one that allows us to fulfil the targeted promotional needs of our clients.

Put simply, we believe that promotional staffing AND brand experience implementation go hand-in-hand and should be project managed by one expert agency to achieve the best promotional results.

At Ngage, we’re particularly proud of our results in delivering brand experience campaigns. While Brand Experience agencies will assist clients with the development of an effective marketing campaign, and we have a number of top-rated brand experience agencies that we like to team up with, our brand experience implementation is about ensuring clients have the best agency in charge of seeing through their brand experience campaign.

When implementing a marketing promotion, event or field marketing project we can utilise our best promotional staff and expertise to ensure that every campaign is focused on reaching the right customers and the ideal outcome.

We know our staff well and can ensure that the right people are placed with the right promotional events to suit your brand experience delivery, whether it’s at an exhibition, festival or hospitality occasion.

Ngage is an agency that sees the bigger picture in terms of promotional staffing and brand experience delivery and works hard to achieve the best and most focused all-encompassing result for your company.

Why not give us a call to find out how we have achieved this with other companies or to further discuss your requirements?

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

A guide to choosing the right promotional staff and agency

A guide to choosing the right promotional staff and agency

Who are the they?

There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good agency take the time to match you up with the right staff for your particular marketing campaign or promotion. We call ours Brand Ambassadors!

Choose quality

The primary benefit of hiring promotional staff through an established agency is that the staff are much more likely to have been screened. They will also be more professional and experienced. You want promotional staff who can deliver a great service for your company, so it pays to choose an agency that can prove its experience and professionalism.

Smart pickings

At the very least, you should expect your promotional staff to be reliable, efficient and perfect time keepers. This should go without saying. But you should also look for recommendations of smart staff. They should understand your company or products and be able to market and act for you in a knowledgeable fashion. The quality benefits far exceed the cost difference when hiring premium staff.

Which agency?

An agency is only as good as the staff on its books. You’re looking for promotional staff who are intelligent and polished – but also perfect for your requirements. An agency should be readily available and easy to work with. If they take the time to talk through what you’re looking for and find out your bespoke needs then they obviously care.

How does the agency treat you?

A good agency will work intelligently and ask all the right questions. You shouldn’t need to prompt them to do this as this is their job. They should also offer advice and make suggestions. The agency and its staff needs to get on with your company and your staff for an effective campaign.

Take it easy:

If an agency tries to rush you into making a decision or seems to be pushing ideas that you’re not sure about, then back away. Promotional business should be efficient but it should also feel relaxed, too.

Ensure insurance

The agency that you choose must be insured so that if anything happens your company is not liable. While you are responsible for public liability insurance for your event site (most companies include this as part of their overall policy, but it’s still worth checking and getting a copy of the certificate), promotional staff insurance shouldn’t be your responsibility. This is cover that all promotional staffing agencies should cover.

Do they adhere to basic employment laws

Holiday pay, pension payments, sick pay and employers National insurance are just a few of the important costs that we include in our costs of employing Brand Ambassadors, make sure your agency does the same – no cash in hand payments…

Ask to meet the staff

You’ll know immediately if you are going to get along with your promotional staff from the minute that you meet them. We’re not suggesting a full-on interview here because the agency should have carried this out before even hiring their staff. It’s just about gut feelings and friendliness. The better you like the staff the more likely you are to create an effective marketing or promotional campaign. Added to this, the friendlier the staff the more likely it is that your customers will respond to the promotional or brand experience.

If you want to talk to us about our high quality promotional staff and what we can offer your company, please contact us.

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Why our promotional marketing approach is more affordable

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:

–          Promotional staff

–          Operational staff

–          Specialist performers

–          Event Managers

–          Team Leaders

–          Specialist trades

–          Exhibition stand design

–          Exhibition stand installation

–          Promotional clothing

–          Logistics planning

–          Account management

–          Live media planning

–          Vehicle hire

… to name just a few of our services.

As an agency we deliver all the above services for a range of comprehensive experiential and field marketing projects, because Activ8 has the expertise in both promotional staffing and brand experience we can offer clients an upfront project fee charge making us considerably cheaper than competitors.

Our account management service also keeps costs to clients much lower and makes our costs affordable to smaller brands launching in the UK.

Because we are a major supplier in the promotional staffing and brand experience industry, we know the rates some agencies charge. By engaging with Activ8 as your fully-rounded project manager, you will know the costs up-front and we can assure you that we are much more budget friendly than our rivals.

Why not give us a call to discuss what we can offer you and a guide to our project fee’s? Please see our contact us page at  www.activ8live.co.uk/contact

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Appeal to our competitors – Please only accept work you can deliver

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is very important to uphold quality of promotional staff and service to your clients.
This really is an appeal to you not to accept a project if you are unable to deliver exemplary service to your clients or if your database does not have sufficient depth to provide your clients the profile of staff they require. We have been contacted by a number of clients and agencies this month, who are complaining about the poor service they are receiving from their current promotional staff supplier, who for a number of reasons are not delivering. This has put increased pressure on us as a company, to assist them at the last minute, to fill holes.
One of these had retained a staffing agency to deliver a Brand Ambassador in 80 separate retail outlets nationally. We have had to top up the areas that the staffing agency has not been able to deliver on, which ended up being around 40% of the outlets. It is no surprise then, that this promotional staffing agency will be retained by the client and so the only profit the agency will achieve will be from a single project rather than an ongoing customer relationship. I am sure you will agree that is not good business but my issue is that customers will stop depending on promotional staff to deliver their campaigns, which will harm the whole industry.
Ngage is all about honesty and integrity with clients and we have had to turn down some work this year to ensure we are serving current clients to the standards they expect – this will no doubt stand us in good stead. I do hope that staffing agencies give this some thought and consider whether their depth of staff database and current resource levels are sufficient to take on larger projects.
The demands and stresses on promotional staff and event managers can be high. Promotional and field marketing, whether for roadshows, festivals, hospitality events or retail outlets, is often fast-paced and exhausting. However, there are ways to make your life and work a whole lot easier. These days there are a host of smartphone apps that make your work life so much easier – and all in the palm of your hand!

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Integrated Experiential Campaigns

Integrated Experiential Campaigns

It’s rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.

Mr. Kipling devised an edible billboard in London, not only was this billboard an interactive billboard as it was being setup, but it also worked really well as a tray full of samples! Sampling staff were present to engage the passers by and the billboard gave the brand ambassadors a great reason to talk to customers.
Now what makes this campaign truly integrated was the fact that everyone is talking about it on social media, without a specific method of driving customers to use social media in a construed way.

As a result Mr.Kiplings story has been told over and over again, not just by people who noticed the billboard but through amazing amplification in media and online. Congratulations Mr Kipling and JWT London, we are very impressed!

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

8 Great smartphone Apps for promotional staff

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: –
1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late with a nifty London tube map App. Network rail: This App isn’t the cheapest but it will save you money in the long run.
2) The Network Rail: This app allows you to find out the best train time to reach an event, appointment or potential client. Just think how much better this will be for your promotional marketing project.

3)RAC: If you have to travel by car for your promotional marketing activities, the RAC app will advise you of the best route and help you to avoid frustrating traffic build ups. Being professional at all times will impress your clients.

4) Dropbox: This is an excellent on-line file storage system that allows your promotional staffing or brand experience agency to send you briefing notes direct to your phone. Your efficiency will assure clients that you are not wasting their valuable time and money.
5) Speakeasy: Efficiency and accuracy are vital assets for promotional staff. Now you can dictate your daily reports to send on to your agency via this Speakeasy app.

6) Voucher Cloud: Again, when you’re working away from home on business it’s good to know what is going on in your immediate area – and at the best prices. This Voucher Cloud app will give you great discount vouchers for cinemas, eateries and stores.
7) Jawbone THOUGHTS: If you have an idea or a sudden thought about a field marketing or experiential marketing project why not send a voice message to your client or your agency? It looks really professional – as well as cool. Basically, this is a useful app that lets you share quick voice messages with friends and groups without typing or calling. Simply say it and send it.
8) Can Knockdown: Everyone needs a bit of unwinding time, especially when you’re away from home and working for your promotional staffing agency. We recommend Can Knockdown as a great game for those nights in a hotel.

Do any marketing ambassadors, promotional staff, events managers or festival staff have any great apps that they have found useful in the promotional staffing and brand experience industry – l let us know – share your secrets!

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Why pricing should be the last consideration when selecting a promotional staffing agency

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!

All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!

Are you sure you would like the most cost effective solution to your promotional staff needs? What does a cheap staff member look like versus someone that is driven and motivated?

Shouldn’t a brand focus primarily on the best potential match for that brand’s needs?

If you need the cheapest possible promotional staff, then unfortunately we won’t be as competitive as an agency, that pays its staff the minimum wage. We feel that to ensure the highest possible quality of promotional staff, it is vital that they are paid competitive rates and feel valued and fairly reimbursed.

What we like to focus on, is staff being proactive, engaging and driven to ensure your customers feel an emotional connection with your brand. I recently had this conversation with a company who still thought that his purchasing decision would be based on price. It just so happened that the event he was asking us to supply staff to was an exhibition that we would be attending on behalf of one of our other clients – needless to say I thought I would pop in to see how he had got on!

The promotional staff that he had employed were not able to speak English to a conversational level and they looked like they were really unhappy to be attending the show. When they did interact, they interacted with each other rather than directing potential customers to the exhibition stand! I felt like approaching the client to show him the difference between his staff and the promotional staff that we had supplied – but felt sure he would have realized for himself!

If, as a brand, you are attending any event, exhibition or activating your brand through any channel, you would have already forked out a fair amount of investment! It would be a sin not to capitalize on the time you have to interact with your customers, in the most engaging way! Focus on winning customers, rather than purely filling your exhibition stand with people!

On the other hand, I would like to invite any clients to come and work as part of the team to understand how difficult promotional work can be, but how rewarding talking to your customers can be!

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Appeal to our competitors – Please only accept work you can deliver

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.

Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of activity, as you can imagine staff management and control is key!

There are a number of ways to guarantee that an activity like this is a success and there are some fairly easy ways to ensure that all promotional staff arrive on time, leave no earlier than planned and that they are proactive and self motivated whilst working unsupervised.

Firstly, the agency that you use must be able to demonstrate a proven track record of being able to deliver a similar campaign similar, It’s always a very good idea to get a reference from past customers on how they have performed.

From personal experience, all agencies I know of, that have attempted to deliver similar campaigns in a large number of geographic locations – mess it up!

There are a number of questions in addition that you need to ask before allocating work to your agency:-

1) Can you demonstrate how thorough your database of staff is within each geographic area, including how recently all these staff have worked for the agency? Its no use just having a load of staff on their database that registered years ago and have never worked for the agency!

2) The agency should be able to ensure the promotional staff will arrive on time and not leave early?

3) How can you guarantee that all promotional staff will arrive?

4) If they are sampling food, can you demonstrate how many of your staff have food and hygiene certificates?

5) How will you manage the staff on the day? Ask for detailed information including ways of communication with the staff and take careful note of how long it would take to contact each of the staff members.

6) How and when will you receive a report?

Whilst these seem fairly logical questions, not all agencies have a process for managing this. Ngage are currently delivering a project in 5 international markets simultaneously with 100% attendance and ultimate control of staff through having initiated processes to manage and motivate promotional staff.

I know it sounds logical but when you are discussing these points with the agencies, you need to be very practical in your calculations. For example, if all promotional staff are starting their shift at 10am and there are 50 promotional staff, you need to take into consideration that it will take approximately 3 minutes to speak to each employee at the start of the day. This would mean that if the agency had one staff member contacting staff at 10am, the agency would only be able to confirm if all staff are in place after 150 minutes. Therefore 2.5 hours later, can they only start reacting to no-shows and that’s far too late!
For every campaign like this, management and process is vital. The best way to control this, as a client brand, is to agree a penalty clause for lateness / non-arrival of staff and get each of the retail outlet managers to email you by 10:15am to confirm staff have arrived and all is ok. This will allow you to be one up on the agency.
If you would like to discuss more specific ways to control this type of activity, please contact Mark Meurer on 02036750640

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In-store sampling vs. outside sampling at supermarkets

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-

Objectives
What are your brands objectives, do customers normally buy your product on their normal supermarket shop? Do customers know the brand and where to look for it? If your brand needs to educate people about the taste, health benefits, position in store of your product then its better to be outside of store where you have access to all that supermarkets shoppers for the day. If you were in-store you would only have exposure to customers in the aisle in which you were positioned. Lets assume your brand is a coffee product in competition with Nespresso for example, your customers would normally order their coffee online so would never frequent the coffee aisle, in this circumstance you have to be based outside (or in the entrance) to the store. If you were a margarine brand, being positioned in the fridge aisle would be beneficial.

Positioning
When you hear the term car-park sampling, this can be a fairly inaccurate description of your positioning, you can either be positioned in a car parking space if you have a vehicle / stand, but you can also request a position at the store entrance, a good sampling agency would probably have a good relationship with the store manager and would be able to get a premium space with potentially positioning under cover. There is a cost associated with booking site space outside / in the entrance of a supermarket and the cost per day is anywhere between £200 and £350 depending on the retailer and how many dates you are booking. If you are based in-store, you will be placed where the store manager wants you, not specifically next to where your product is being sold.

Conversion to purchase
This is quite an important metric that most brands rely on, if for example you sample 100 samples in-store and you achieve 10 product sales this means your conversion to purchase would be 10%. It needs to be stated that if you are based in-store you will only access to customers that are shopping in that aisle, your total sample volume will therefore be a lot smaller than being positioned at the store entrance. When you are not near the point of purchase your conversion rate will be reduced. On a recent campaign we investigated both positions on different days, we achieved 1200 samples at store entrance with a conversion of 4%, achieving sales of 50, in the aisle we achieved 620 samples and a 7% conversion rate or 43 sales. As you can see from the figures the brand achieved more new customers from being positioned at the store entrance than in the aisle.

Measurement
Apart from reporting on a conversion to purchase percentage, we collect sales data from the same day the week prior to the sampling day and also sales data for the two weeks following the sampling campaign. This allows us to not only prove that we have achieved a great increase in sales whilst conducing sampling, but the halo effect which is more important indicates a change in consumer behavior. If we can prove an ongoing increase in sales as a result of sampling, we can build a financial model that suggests that brands should never stop sampling. This data can be collected whether you are positioned in store or outside of store.

Agency and staff
This may well be the most important element for brands and the single biggest barrier for brands to conduct in-store sampling. Currently some of the biggest supermarkets in the UK have got and agreement with one agency to provide all in-store sampling in their stores. I don’t know why they have done this as it eliminates competition therefore creating a monopoly which in turn reduces the quality of staff and also increases the costs. Most of our customers who have trialed these agencies have vowed never to use them again. Damage is done to brands buy these poor quality staff who may be sampling a cocktail sausage in the morning and a new wine in the afternoon, they do not read any briefing notes and don’t really care about the brand. Oh and did i mention that they are more expensive than using an agency that trains their staff thoroughly and ensures the staff provided are aligned to the brand.

Costs
Why would Tesco and Sainsburys only allow their suppliers to use an agency that charges over 50% more than any other agency is beyond me, when all this buys is a poor promotional staff member and poor brand communication, not to mention a sample that may be delivered poorly.

Weather
You do need to consider the weather for outdoor sampling, and ensure you allow your customers to be out of the rain if you are expecting your brand ambassadors to engage with them and communicate the key brand messages.

Supermarkets
Whilst Sainsburys and Tescos get it wrong, Waitrose and Lidl get it right, and allow various agencies to sample in-store.

Investing in sampling does not need to be costly, it pays itself back over time. But if you would like advice on whether in-store sampling is right for your brand, and which retailer you should be targeting, do speak to us and we can give you some advice on the best route for your brand.

If you have to use a specific agency for in-store sampling then stick to outdoor / entrance sampling!

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