Scan Meatballs Sampling Roadshow
Scan Meatballs were changing their packaging so Ngage was tasked with communicating this to customers across both a supermarket and shopping centre sampling roadshow. The other key objectives were to raise brand awareness, create reappraisal and drive purchase in particular at supermarkets.
We successfully delivered 160 staffing days and sampled over 80,000 customers increasing weekly sales by 125% along with sustaining for the preceding two weeks a 65% uplift in sales from the week prior to the sampling activity.
