Believe in Better launch
Ngage have managed the internal launch of BSkyB’s new advertising campaign designing workshops to educate all employees on what their “Believe in Better” campaign meant and how each department can interpret the message into their day to day business. Logistics were challenging having to communicate a single message for every employee across the UK so that all were up to speed by 10am on the first day. Ngage supplied over 200 brand ambassadors to distribute Sky’s own newspaper which served to update Sky employees on marketing and strategy launches. This activity ran simultaneously in seven different Sky sites across the UK.