Up & Go – PR Stunt
We were tasked by Up & Go to deliver an Aussie actor ‘Stevo’ to assist them with gaining distribution in leading UK supermarket chains for their product Up & Go, Australia’s number one liquid breakfast.
Aussie Stevo needed to deliver product to Buyers at head offices without an appointment ensuring they kept in character at all times. Ngage worked with the client to produce a script with the key being using as many ‘slang’ words as possible to give a real authentic experience.
Aussie Stevo received some great feedback from Buyers and he was able to meet 4 out of 5 Buyers which in this environment is ‘fair dinkum sensational’ (said in our best Aussie accent)!