New dining experience “Come Fry With Me” achieved take-off last week at Box park in London’s trendy Shoreditch area!
Activ8 delivered a product sampling campaign to launch “Come Fry With Me” which plans on opening its first store in London in the autumn. To whet the appetite and understand how consumers would feel about the “Come Fry With Me” brand we took an awesome Fry trailer to Box Park and gave away samples of the gourmet fries with mouth watering toppings to visitors to box park. We didn’t quite expect social media to play such a significant role in the success of the brand with visitors singing praises and inviting their friends down to try the new product.
We were blown away by how positive the thousands of samplers were about the product and the concept which has been widely praised. We then took the trailer over to the Foodies festival and got the same reaction which was amazing, not even the weather stopped fry lovers from queuing for their favorite flavors. Our promotional staff worked tirelessly with a smile and energy to ensure nobody was left empty handed. Well done to an amazing team of brand ambassadors and fryers – you were amazing!
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