);

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do with the weather, proximity of shops and parking! So shopping centres are a great place for you to be connecting with your customers in the run up to Christmas!
There are however, a number of considerations in running any shopping centre promotional activity – availability, promotional stands, promotional staff, shopping centre shopper profile and cost. Availability is one of the main problems, as these promotional areas within shopping centres are limited and there only tend to be a selection of three or four promotional stand areas per shopping centre with a finite number of shopping centres in the UK. The key to selecting the shopping centres that best suit your brand is to research shopper profiles and the retail outlets in each shopping centre, then ensure the footfall (number of shoppers using the mall) is adequate – or even easier, get your brand experience agency to do it for you!
Once you have a short list of shopping centres that you would like to attend, check on availability of the site space. This is easily done by your agency and the better agencies would normally do this for free as part of the proposal. Decisions on the duration of your promotion will depend on your budget, but remember erecting and dismantling a stand can be fairly costly so to make it economical, it would be better to increase the number of live days that your promotional staff are working the stand.
Cost of site space normally doubles in November and December, so be prepared to pay a premium when capitalising on Christmas shoppers. You will also need to ensure that you have an engaging stand which not only helps to communicate your brand message and image, but also adheres to shopping centre rules no matter where you go. To illustrate this point, if you were looking to visit a premium shopping centre in London, you would definitely want to attend Westfield Shopping Centre, who have restriction on the height of your stand so that shoppers still maintain a line of sight from one store to the next. London promotional staff are also very important to the image of your brand as well as the image of the shopping centre, so ensure your agency selects promotional staff that are a credit to your brand and the shopping centre.
Ensure your stand is inviting and engaging, that your products are ‘demonstrable’ and the key benefits of your product are communicated in a professional manner by providing comprehensive training to the promotional staff. Don’t forget to make all elements relevant to your objectives. To sum up, my recommendation is to “BOOK NOW” and plan for the winter months!
For more information please contact the office on 02036750640, we would be happy to give advice Free of charge!

Brand experience Trends

We cannot believe everything we read, or are told! So its not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very...

10 Exhibition Tips

Stand out with an engaging exhibition stand!Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest,"...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this...

Request a quote