It can be very costly to attend an exhibition with very little help from exhibition organizers on preparation and planning for a successful show – well let me try and help! Focus on these 4 elements and you will be guaranteed a good profitable show:-
1) Ensure your brand is positioned with standout – its vital to have your exhibition stand designed in such a way that you will stand out from the rest, a couple of popup banners will do you no good in a cluttered environment.
2) Create a space that your customers feel welcome in – remember to make it completely approachable, from the design of your stand to the flow of people, ensure there are no physical barriers to make customers feel separated or alienated from your stand
3) Seize each and every opportunity to engage with your customers – exhibition visitors are not confident to approach you, so make sure you use engaging pro-active staff. Don’t take the chance with office staff that may not be confident. Even sales staff may not be ideal at hooking passers by, If you do use sales staff, ensure they are used for sales and not for qualifying customers. The best possible way of doing this is to use promotional staff to approach customers and ask them if they are interested in the product / service and if they are in the market for your product, this will allow your sales staff to purely focus on qualified customers, maximizing the opportunity to take orders and close sales. I you require Brand Ambassadors to assist you please speak to us.
4) Maximize each and every conversation you have! Have a well thought out way of collecting data from customers, whether that be a competition or a bar-code scanner. Also ensure you have the communication strategy setup before the show to ensure constant contact and followup. Don’t be scared of picking up the phone to customers. Ngage would be more than happy to supply you with an exhibition check list to ensure you have everything you need for a successful exhibition!
We would be more than happy to supply you with an exhibition check list to ensure you have everything you need for a successful exhibition! Either email us at firstname.lastname@example.org or call and chat on 0203 6750640.
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