CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.
With previous sampling activity handled in house this is a first for the independently owned coffee business. Sampling is key to giving customers the choice of what capsules to purchase.
CaféPod roast and produce premium coffee capsules for the Nespresso system which sell widely in supermarkets, instead of only select boutique outlets. Currently selling in Waitrose, Tesco, Ocado and Amazon, their range of high quality coffee capsules champion convenience and choice for the coffee loving consumer.
Activ8 Live clients include; E&J Gallo Winery, Cadogan, Hammerson, Lidl, Columbia.
Peter Grainger, CEO of CaféPod says;
“We wanted to give consumers a premium coffee capsule that was more convenient to purchase, so consumers can pick up CaféPod capsules as part of their weekly shop rather than online. We are delighted Activ8 will be leading the sampling campaign and encouraging shoppers to taste our range of delicious espressos.”
Activ8 Live is headed up by Mark Meurer, Founder.
Meurer says; “We are excited to work with CaféPod and be part of such an innovative and growing brand. By providing quality ambassadors / promotional staff for experiential sampling activity across supermarkets nationally, we are able to increase awareness and drive sales through trial. We have already seen a 700% sales uplift for the brand in the first two weeks of sampling activity.”
Activ8 was founded by Meurer in 2009. The agency is dedicated to providing a high level of promotional staff and work with consumer brands to create unique experiences. The team consists of experiential field marketing, brand development, events, production and creative experts across offices in London and Surrey.