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Mystery shopping comes of age!

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also to ensure that we have our eye on all live activity. The last thing we need is to find out about a problem from our client! We are now being contacted by a range of agencies to provide mystery shoppers (or as we prefer to call them “Quality assurance managers”) and we are increasingly visiting competitors activity to rate the event / promotion / brand experience.

Some may think that this is unfair – would it not be in our interest to give bad reports on staff quality? Well no, in our view we are purely improving the quality of the entire discipline and hopefully informing clients of the low quality promotional staffing suppliers. I know this because we are increasingly giving glowing reports for some of our better competitors. They are professional and hard working and give the industry a good name. At the opposite end of the spectrum, we are also highlighting areas that we believe are priority for delivering successful activity.

Should you require the services of our quality assurance managers in the UK, please contact us and we can discuss how we can help ensure the high quality of your promotions.

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Activ8 delivers Wimbledon screening for Duke of York Square

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand Designs Live, we have amazing Brand Ambassadors who can help fill gaps in your rota, or bring an extra element to your strategy in a couple of ways:-

 

  1. Qualify leads before passing them onto your internal team
  2. Increasing the visitors to your stand by actively approaching show visitors and inviting them onto your stand

 

We have numerous case studies that will show how we can increase the effectiveness of your attendance at the show. If you would like a quote and some profiles of available staff to make your own selection, please send us your stand number, the number of hours you require help for and how you would like our Brand Ambassadors to help make you stand out. We can get you a quote in half an hour.

The Gadget Show Live

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco’s Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are to use.

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Flip and Linksys, is exposing the brands to 14,000 consumers each day, from the 7th to the 11th April 2009. At the show we have also launched the Flip Mino HD 2!

Even with 15 promotional staff / exhibition staff and product demonstrators, we have been completely swamped. The exhibition stand was designed by Activ8 and has two sides. One side is the Flip side, which contains a band stand with full working drums and guitars where customers can jam. Promo staff fit all “Jammers” and then demonstrate how easy it is to shoot, connect and share videos.

The other side of the stand demonstrates Linksys, showing how we are able to connect a home, to be able to view photos and videos on your hard drive from your TV. We have also been collecting customers details through the use of a competition draw, which will allow us to start a mailing list. Please come down and visit us at stand G2 we look forward to chatting to you!

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote

Promotional Staff Quality

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!

It was fairly evident that clients had requested promotional models to create interest in their exhibition stand. Whilst I must admit, these glamorous promotional staff (or as they are commonly referred to as ‘promotional models’ or ‘promo models’) did attract my eye, this attraction was however not converted into interest in the products or brands they represented. There are more effective ways of attracting customers to your stand. It doesn’t mean you have to spend huge sums of money on the design and build of your exhibition stand, rather think about the branding of your stand and keep the message as simple as possible. Assume people don’t know your product, and spell it out to them.

The most effective way of utilizing promotional staff is to employ great communicators and whilst they may not be eye-candy, they will convert your potential customers into new customers. They will represent your brand and create some form of connection between your brand and your customer. So in short, here are my top tips for creating impact at exhibitions:-

  1. Employ communicators that are able to communicate at different levels
  2. Training is vital – not on stand training, but rather structured training
  3. Always have an expert on the stand for more technical questions
  4. If the exhibition runs across a number of days, try to create a rota to give each of the staff a day off
  5. Ensure staff are getting regular breaks
  6. Supply chocolates and drinks – it’s a long day and hard work, so keep them energized

If you have any questions, please do give us a call at Activ8 on 08456800682. Mark Meurer

Why Promotional Staff relying on WhatsApp or Facebook groups for work, Fear that promotional work has dried up

In the wake of the COVID-19 pandemic, the promotional staffing industry has witnessed significant changes. As traditional methods of finding work have become challenging, promotional staff have turned to digital platforms such as WhatsApp and Facebook groups to search...

Brand experience Trends

We cannot believe everything we read, or are told! So it's not surprising that Brand Experience is the only authentic way of gaining customers trust. Brand Experience covers every interaction a customer has with your brand, but experiencing your brand through a...

Mystery Shopping

We are increasingly being asked to supply mystery shopping staff to brands and retailers!Initially we have three Quality assurance managers that travel the breadth and depth of the UK visiting our promotions and reporting back to us, it was initially very easy for us...

10 Exhibition Tips

Stand out with an engaging exhibition stand! Designing an exhibition stand that is an experience for guests as well as using engaging exhibition staff is important to achieve cut-through . Your exhibition stand needs to stand out from others in what can seem like a...

New Year, New You, New Us!

As we make our way into 2020, it is time to reflect on past achievements and share with you all, what an amazing year we have had!In 2019 we have accomplished a lot:Completed over 150 projectsChanged our online staffing database from Watu to LiveforceDistributed over...

Small breasts need not Apply

Small Breasts Need Not Apply! A Racetrack In Spain is in trouble as they have advertised for large breasted promotional staff at a speed circuit in Spain. The advert recently required Grid girls and stipulated that they must have "a size 95 or 100 chest," which...

Grand Designs Live Staff

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Trends in Brand Experience

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”.These live shows are aimed at giving consumers...

Why successful Brand Experience will touch a range of senses

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand...

We think there are three types of promotional agencies

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand...

A guide to choosing the right promotional staff and agency

Who are the they?There are many names for promotional staff, such as Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good...

Why our promotional marketing approach is more affordable

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include:-          Promotional staff-          Operational staff-          Specialist performers-          Event Managers-          Team...

Appeal to our competitors – Please only accept work you can deliver

At Activ8 we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is...

Integrated Experiential Campaigns

It's rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered.Mr. Kipling devised an edible billboard in London, not...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: -1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late...

Why pricing should be the last consideration when selecting a promotional staffing agency

Focus should be on staff quality and customer engagement rather than price!All too often clients contact us, along with a handful of other agencies, to provide pricing on promotional staffing – my answer is always the same!Are you sure you would like the most cost...

The importance of managing promotional staff who work on their own

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products.Activ8 employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of...

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:-ObjectivesWhat are your...

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...

Quality of promotional staff in London

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question - in every city there are strong promotional staff and weak promotional staff! I know this...

Leafletting in Birmingham and London

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner...

Homebase changing rooms

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children's hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into...

Activ8 delivers brand experience for new brand “Come Fry With Me”

New dining experience "Come Fry With Me" achieved take-off last week at Box park in London's trendy Shoreditch area!Activ8 delivered a product sampling campaign to launch "Come Fry With Me"  which plans on opening its first store in London in the autumn. To whet the...

Mystery shopping comes of age!

We are increasingly being asked to supply mystery shopping staff who mystery shop brand experience activity! We have always used this method internally, to visit our own brand experiences and promotions, to ensure that the quality of our staff is maintained and also...

Activ8 delivers Wimbledon screening for Duke of York Square

Attending an Exhibition requires alot of planning. When you are spending large amounts on attending, thought needs to focus on what you get out of attending. With Grand Designs Live coming up Ngage can help! As the preferred promotional staffing supplier to Grand...

Activ8 launches new Promotional staff and Brand Experience blog

This blog has been created to discuss and potentially help clients, as well as marketing professionals, to address specific issues and advances in promotional staffing or Brand experience.We welcome feedback from clients and potential clients, helping us to improve...

The Gadget Show Live

Activ8 is representing Cisco at The Gadget Show live Exhibition at the NEC Birmingham. Our promotional stand which is showcasing Cisco's Flip Video and Linksys products will focus on visitors really getting their hands on Cisco products to showcase how easy they are...

Promotional Staff Quality

Having spent the last few days at the NEC in Birmingham, I was surprised to see the varied quality of promotional staff and to be honest, I was quite shocked at the vast majority!It was fairly evident that clients had requested promotional models to create interest in...

Why use brand ambassadors at exhibitions

It can be very costly to attend an exhibition with very little help from exhibition organisers on preparation and planning for a successful show. Using promotional staff at exhibitions will always help - Let me try and help! Focus on these 4 elements and you will be...

Activ8 selected as Cafepod Experiential agency

CaféPod, creators of coffee capsules designed for use in Nespresso® machines, have appointed brand experience agency Activ8 to lead sampling activation throughout 2014 in retail environments.With previous sampling activity handled in house this is a first for the...

Securing quality promotional staff during London’s Olympic games

The biggest question we are faced with on a daily basis from clients this year is how can we secure good promotional staff over the Olympics? And the answer is simple, plan and commit. The following points are the most important for ensuring your brand is...

Activ8 delivers Sony call centre

Activ8 – well known for its high quality promotional staff, has been asked by Sony UK to manage its recent trade-in promotion. The basis of the promotion was to offer customers the opportunity to trade in an old television, DVD player etc. For that, they would then...

Activ8 delivers first TV advert!

You may recently have seen the new Homebase advert which includes a makeover of a children's hospice in Walsall. Well, we are extremely proud to announce that Activ8 managed the entire project and our promotional staff feature right through the advert. This is not...

Flight cancellations create demand for promotional staff in London

Due to the volcanic eruption and the unfortunate impact this has had on international travel, Activ8 has been required to step in and run an exhibition at the London Marathon Expo for a company that is US based, who were unable to come over and use the exhibition...

Request a quote